Karen Waksman – Retail MBA

Name Product: Karen Waksman – Retail MBA
Market price: $997.00 + $497.00 + $367.00
Author: Karen Waksman

Announcing A Breakthrough Training
Program For Companies Interested
in Getting Their Products On the Shelves of
Major Chain Store Retailers
Absolutely No Sales Experience or Existing Buyer Relationships Required!
Now you can learn powerful, proven strategies and techniques from an Entrepreneur Magazine, About.com (A New York Times Company) and MSNBC Featured Retail Expert!
NOW is the time to massively multiply your ability to become a chain store vendor…and your income!

Does Any Of This Sound Familiar?
You have a great product that you think would be perfect for Specialty Retailers, Department Stores, Discounters, Home Centers, Drug Stores, Convenience Stores, Grocery Stores, Apparel Stores, Home and Hardware Stores, Catalogs, Online Retailers or any other retailer but you want to make sure you approach them the right way
You want more buyer meetings and purchase orders and you want them now
You want to know exactly what to say to retail buyers to get them to buy
You’re about to go to a meeting with a retail buyer and you want to ensure that you ‘wow’ that buyer during the buyer meeting and ultimately get that purchase order
You have a garage full of product and you are panicked about how you are going to recoup all of those costs quickly
Retail buyers are rejecting you and you want to know how to combat these rejections so you can start generating real revenue with your product
You don’t know how to approach retailer buyers at all because you’ve never sold anything before in your life
You’ve created packaging but you’re not sure if you did it right
You’ve been selling to retailers for a while but you want to start going after bigger retail chains and make more money
Your Manufacturer’s Reps are NOT generating the revenue that you know you should be getting and you’re tired of waiting
You’re wondering if your pricing is on point for retailers
You are sick of questioning yourself as to whether you are on the right track with your strategy for your product business
You have no clue as to how to generate revenue with your product but you know that you need to do something because it cost you a fortune to actually bring your product to market
You want direct access to a Retail Sales Expert who has sold millions of units to retailers to walk you through the entire process of getting a product into a chain store so that you can finally generate the revenue that you know you deserve

…then you’ve come to the right place!
Retail MBA Is the most comprehensive training program available today on how to get your products on the shelves of chain store retailers.
Retail MBA was developed by Retail Sales Expert Karen Waksman. Karen sold millions of units to the world’s largest retailers. During this time she developed a time-tested proven sales formula that helped her get products into chain stores in various categories.
Since then, Karen has taught her sales formula to 1000’s of product companies across the country on the subject of selling to chain stores at places such as the US Patent Office, Stanford University, the Consumer Electronics Show and more!!
At this point you are probably asking yourself….“I’m not a sales person. Can I really get my own products on the shelves of the world’s largest retailers??”
Just check out Chuck’s story, he had questions about how to get his new product on the shelves of retailers…He was wondering…How do I get in contact with a buyer?  What do I say when I get a meeting?  What will they expect of me? I’m not a sales person at all, can I really get my products into retailers?
After investing in the Retail MBA program, Chuck followed the Step-by-Step process and got his product into a 1,000 store chain in less than 2 WEEKS!!!
Retail MBA is a Multi-Media Training System designed to help you breakdown what you need to know about getting your products sold at major retail outlets.
If you have a great product that you think would be perfect for Specialty Retailers, Department Stores, Discounters, Home Centers, Drug Stores, Convenience Stores, Grocery Stores, Apparel Stores, Home and Hardware Stores or whatever it is for you, then our step-by-step blueprint, our training programs, can show you EXACTLY how to get started today!

Here’s What’s Included In This Retail Training Program
10 Instructional DVD’s, 5 Books, a Binder, Carrying Case and Immediate Online Access to the Course!
Module #1:How to Develop Your Retail Sales/Distribution Strategy
Module #2:Chain Store Fundamentals
Module #3:Preparing Your Product For Chain Store Success
Module #4:Preparing Your Pitch
Module #5:Finding the Right Buyer For Your Product Type
Module #6:Pitching Your Product to Chain Stores
Module #7:The Face to Face Meeting: How to Rock the Buyer Meeting
Module #8:What to Expect From a Chain Store Order
Module #9:Working with Distributors
Module #10:Hiring a Manufacturer’s Rep
Module #11:Selling at Trade Shows
Module #12:Top 10 Most Frequently Asked Questions
Module #13:Selling Products to Online Retailers
Module #14:Selling Products to Catalogs
Module #15:Selling Products to Small Retailers
PLUS $4,000 worth of additional bonuses!

What You Will Learn From Retail MBA
The *sure-fire* secret to getting a Chain Store Buyer to buy from you now
How to quickly avoid the #1 mistake people make that causes them months or years to get their product into stores
A step-by-step explanation of how I sold millions of units to Chain Store Retailers without any existing Buyer relationships
The “right” way to interact with buyers so that they buy your product
*Proven* methods for getting access to buyers names without having to pay top dollar for lists
The quickest and BEST strategy to generate $$$ in products sales…
How to quickly and easily overcome a Buyer’s objection and how to get them to reconsider your product
How to structure your conversations with Buyers so it creates not only sales, but “residual income” for months and years well into the future
The 3 essential components that a Buyer looks for when reviewing new products
What Buyers care about and what makes them buy
How Major Chain Store Retailers operate and what you need to know once you get your first order

MODULE 1 – Developing Your Retail Sales/Distribution Strategy
Developing Your Retail Sales Strategy
Deciding If You Should Start Small or Go Big
How Retail Sales Professionals Choose Where to Focus Their Sales Efforts
Determining the Right Strategy For Your Product Type
Creating  a Sales Distribution Plan That Will Yield Results
What is Private Labeling and How to Incorporate it into Your Retail Strategy

MODULE 2 – Chain Store Fundamentals
Chain Store Basics
What Chain Stores  Expect From You
How the Buying Process Works
Who’s Involved in their Buying Decision
Product Categories and What You Need to Know
Local, Regional and Corporate Buying Offices
Common Misconceptions and How to Get Started Today

MODULE 3 – Preparing Your Product For Chain Store Success
Essential Research to Help You Win
Packaging and Displays
Infrastructure and Operation Capabilities
Retail Math: Pricing For Retail
Logistics, Warehousing, Shipping and FOB
EDI, UPC, Liability Insurance, SKU’s, Planograms and More
Funding and Financial Resources
Marketing and Branding Expectations

MODULE 4 – Preparing Your Pitch
Developing a Unique Selling Proposition (USP)
What the Pro’s Do To Prepare Their Pitch
Analyzing Your Target Audience
Fundamental Competitive Research
Sell Sheets and Line Sheets
Elements of a Perfect Product Website
Product Videos That Sell For You

MODULE 5 – Finding the Right Buyer For Your Product Type
Complete Tutorial on How to Find a Buyer’s Name and Contact Information
Online Resources vs Offline Resources Available Today
Free Options vs Paid Options
Pros and Cons of Resources Available
Strategies That the Pro’s Use to Ensure They are Finding the Right Buyers
How to Get Access to Buyers Contact Information at Online Retailers, Catalogs and Small Retailers, too!

MODULE 6 – Pitching Your Product to Major Retailers
What is the Best Way to Approach Major Retailers About Your Product
How to Cold Call Buyers When You Don’t Know How
Exact Strategies on How to Get a Meeting With a Buyer
What to Say to Buyers to Get Them to Buy
What to Do When a Buyer Says ‘No’ to Your Product
The Importance of Feedback and How it Can Help You
Additional Sales Strategies To Help You Win Business

MODULE 7 – The Face to Face Meeting: How to Rock the Buyer Meeting
What to Expect During a Buyer Meeting
How to Prepare in Advance For a Great Meeting
What is the Best Way Present to Buyers
Top 10 Things to Include In Your Presentation
What to Bring to the Meeting
Leveraging Retail Interest For More Business

MODULE 8- What to Expect From a Major Retail Order
What to Expect From Your First Purchase Order
How Much Quantity Will a Major Retailer Buy
How Long Does it Take to Get Paid By a Major Retailer
Tricks to Get Paid Faster By Major Retailers
Retail Marketing  and Promotion Strategies Once You Get an Order To Ensure Success
Promotional Calendars For Additional Sales and Marketing Strategies
Maximizing Assortment Plans and Product Lifecycles For Major Retailers
Chargeback’s,  Returns, Markdowns, Rebates, Fees And Ways to Avoid Them
Retail Ethics and What You Need to Know

MODULE 9 – Working with Distributors
What to Expect When Working With Distributors
How to Know If You Need a Distributor
How to Prepare to Work With Distributors
Where to Find Them
How to Get a Distributor to Represent You
How Much Do Distributors Charge
Best Practices For Picking the Right Distributor For Your Product

MODULE 10 – Hiring a Manufacturer’s Rep
What to Expect When Working With a Manufacturer’s Rep
How to Find a Great Manufacturer’s Rep to Represent You
How Much Do Manufacturer’s Rep Typically Charge?
Best Practices For Picking the Right Manufacturer’s Rep For Your Product

MODULE 11 – Selling at Trade Show
Selling at Trade Shows vs. Selling Direct
Should You Spend the Money at Trade Shows?
When it Makes Sense to Sell at Trade Shows
Best Practices For Making Big Money at Trade Shows

MODULE 12 – Frequently Asked Question
How Can I Sell to Major Retailers with Just One Product or SKU?
Do I Need a Patent to Sell to Major Retailers?
Can I Sell Handmade Products to Major Retailers?
Do I Need to Have My Products Packaged Before Approaching Retailers?
What Should I Do if a Major Retail Buyer Asks for Exclusivity
Can I Sell My Product on My Own Website as well as at Retailers?
Licensing vs. Manufacturing

MODULE 13 – Selling Products to Online Retailers
What to Expect When Selling to Online Retailers
How the Buying Process Works
How they Differ From Major Retailers
Best Way to Pitch Online Retailers
Preparing Your Product For Online Retail Success

MODULE 14 – Selling Products to Catalogs
What to Expect When Selling to Catalogs
How the Buying Process Works
How they Differ From Major Retailers
Best Way to Pitch Catalogs
Preparing Your Product For Catalog Success

MODULE 15 – Selling Products to Small Retailers
What to Expect When Selling to Small Retailers
How the Buying Process Works
How they Differ From Major Retailers
Best Way to Pitch Small Retailers
Preparing Your Product For Small Retail Success

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