Perry Marshall – Swiss Army Knife

Name Product: Perry Marshall – Swiss Army Knife
Market price: 499,00
Author: Perry Marshall
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How To Re-Invent Your Business And
Your Advertising Without Major Surgery
You can re-invent and re-position yourself – completely altering your customers’ perception of who you are and what you do. And you can do it without major changes to infrastructure.
You do this with:
Mind-Penetrating Language. Everyone in your industry naturally describes what they do using neat little clichés and well-defined categories. This eats into your profit margins like wolves devouring a nest of baby birds. You must re-invent your sales message to provoke powerful emotions and imagery in your customer’s mind.
Calculated Risk Reversal. One of my favorite axioms is “Sell Results Not Procedures.” Not only can you guarantee the end result, even in markets where it’s never done (and I’ll show you how) – you can also re-define the result you guarantee such that no competitor can match your offer.
Systematic Innovation. Most people are waiting for a “Bolt from the Blue” to re-energize their business. Business is lousy this month, it was lousy last month… I’m hoping/praying/fantasizing that some idea will come to me out of the sky and give me the jumpstart and the cash I need.

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