Day 1: Many aspects of AM covered + some practical tasks. You’ll learn about the various entities involved and will start setting up a tracker, server, business website, will join an affiliate network, etc.
Day 2: Introduction to the different media channels, ad types, major traffic sources and how user intent is a critical underlying factor.
Day 3: Verticals and offer types.
Day 4: Different bidding modes and commission models.
Day 5: The affiliate marketing tool kit. Here you’ll be run through all the tools you need to start campaigns on the right technical and creative footing. Read the rest of this entry »